When it comes to iconic transportation for those who need to get around New York City, nothing beats the good old taxi. The only problem with NYC cabbies is that drivers don’t have the best reputations with tourists and locals alike. But, that’s all about to change.
Changing The Game
Where drivers used to charge higher fares by entering higher meter rate codes, or take “the long way” when they knew their passenger was a tourist to push up the mileage and take advantage of these vulnerable people who simply don’t know any better, city officials have changed everything by implementing GPS trackers in cabs.
They’ve been rolling them out slowly over the past five years, with just over 13,000 GPS trackers in action to date.
Fed up with fraud by dishonest drivers, New York City officials figured this was the best way to face the issue and hold them all accountable. Not only has the program kept drivers more honest, it’s slowly winning over the masses, one customer at a time.
Drivers Against GPS
Of course, drivers weren’t pleased with the plan to implement the GPS trackers. And it wasn’t just due to privacy concerns, as one would expect. They also disagreed with the associated charges and cost for installation and monitoring. In September of 2007, the New York Taxi Workers Alliance held a strike that lasted two days in response to the plan.
Today, however, most drivers are willing to install the GPS trackers. Customers appreciate the handy devices, feeling more comfortable riding in a cab knowing that if there is a fare dispute, it can quickly be proven or disproven.
What Has The Program Done For The Taxi Industry?
Besides customers being much more satisfied and at ease when choosing to travel by taxi, a spokesman for the NYC Taxi & Limousine Commission, Allan Fromberg, has confirmed that the data the GPS trackers collected provided crucial traffic information to agencies such as the ‘Department of Transportation.’ This data enabled the DOT to draft policies intended to help with traffic flow.
Fromberg pointed out another way GPS has improved service: it has reconnected passengers with items they’d left behind. In fact, he indicated that over half of the calls that come in have to do with forgotten items.
This use of GPS tracking technology points out many important reasons fleets should rely on GPS trackers installed in all vehicles. Besides keeping employees honest and increasing efficiency, there’s a more important reason: customer satisfaction and trust. Because a happy customer is a repeat customer!
Does your business use GPS trackers in its fleet vehicles? If the answer is ‘no’ and you are considering it, give us a call. We can connect you with the perfect solution!